Antigua has long been one of my favorite clothing brands, because their golf shirts are classic, comfortable and perform well. They don’t go for the hype and overblown styles of some newer clothing brands, and their lines appeal to everyone with their simplicity and quality. Here’s a peak at what’s in store for this year.
For 2012 Antigua has focused on colors that are bright and bold, but aren’t contrived or forced. They have focused on how the use of color affects the soft neutrals and textures of its complimenting surrounds and sits as a critical contrast as the spark to the pale. The more poetic it sounds the less it would seem it would apply to golf wear specifically but with intense due diligence paid to detail and challenging themselves to keep the inspiration in perspective Antigua believe that they have genuinely created what they consider to be a new tradition for golf apparel – bringing a new brightness to the game. The additional focus of merchandising the entire collection to tell one cohesive story about color speaks for itself – and it speaks, and shares the inspiration.
The Antigua Spring ’12 performance golf fashion collection is fresh and bright and fun and new. It introduces shades of cool wedgewood, bright berry, electric keylime, sharp melon, rich azalea and a wash of turquoise. Paired with every shade of neutral and along with shades of grey the bright colors compliment the subtle neutrals in an unexpectedly pleasing palette.
Complimenting the use of color is the merchandised offering which offers textured drop needle horizontal and vertical fabrics, subtle piping details on a textured style, incorporating a block of fabric and color for simplicity, and including the compliment of a soft contrast stripe all tell the same story. Embellishing the offering with a full on splash of color makes this Spring ’12 presentation sharp and fresh.
Add to this the tie in with the complimenting outerwear which Antigua has expanded on in both layering styles as well as sweaters, vests and wind shells enhances the color story and presentation. The initial introduction of the line to date has been well received and gives confidence that the direction of color as a new tradition will be followed up as we develop our upcoming Summer collection.
I have several shirts from Antigua and I love them for their light weight, moisture-wicking features and comfortable fit that doesn’t impede the golf swing. For more information, visit www.antigua.com or take a look at their online store at shop.antigua.com
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